# When 10% becomes real money, it's time to graduate. > Flat-fee commerce for creators who have outgrown Gumroad 10% + $0.50 cut. Own your domain, your audience, and every dollar you earn. Gumroad is the fastest way to sell your first digital product. It's also the most expensive way to sell your hundredth. Shoprocket is flat-fee commerce built for creators who've outgrown the cut. [Start Free Trial](https://app-v3.shoprocket.io/signup)[See the fee math](#fee-math) 14-Day Free Trial No Credit Card 0% Platform Fees 4.9★ Trustpilot 0% Platform fees Any Website 200+ Payment methods 21 Languages ● The honest answer ## Gumroad or Shoprocket? Here's when each one wins. Gumroad nailed the creator-checkout problem and has helped thousands of writers, designers, and musicians get paid. This page isn't here to talk anyone out of Gumroad who's happy there. It's for creators who've started to feel the gap. 01 ### You're selling your first product. Gumroad is genuinely the shortest path from 'I made a thing' to 'someone paid me for it'. No monthly plan, no site to build, just upload and share a link. If you haven't validated the product yet, that friction matters. 02 ### You want the Discover marketplace traffic. Gumroad's Discover feed surfaces your product to their existing audience in exchange for a 30% cut. It's real traffic you wouldn't get on your own domain. If discovery is the bottleneck, that trade can be worth it. 03 ### You don't want to think about tax. Since January 2025 Gumroad is merchant of record worldwide, they handle every sales tax and VAT obligation globally. If you want zero tax paperwork, that is genuinely valuable and something most commerce platforms make you configure yourself. ● The grown-up version ## Then there's the part where you start making real money. Everything that made Gumroad easy when you started selling, the 10% cut, the shared-marketplace feel, the one-product-at-a-time model, becomes a ceiling the moment your audience grows. 01 ### The 10% fee is eating your margin. Gumroad charges 10% plus $0.50 per sale on every transaction, forever. At $10k/mo that's $1,100 a month, $13,200 a year, handed to the platform. Shoprocket is a flat monthly plan from $29/mo with 0% platform fees, regardless of how much you sell. 02 ### You want your own storefront, not a profile page. Gumroad storefronts live on a gumroad.com URL with Gumroad branding. Shoprocket runs on your own domain, customers see your brand, not ours, with 40+ themes and a drag-and-drop builder, on every plan. 03 ### You want to sell beyond digital downloads. Physical products and subscriptions live in the same Shoprocket store as your digital goods. No second platform, no second checkout, no splitting your audience across tools. 04 ### You want an affiliate programme and an API. Gumroad doesn't ship either. Shoprocket has a built-in affiliate programme (Business plan) and a full REST API with auto-generated OpenAPI docs, plus a JS SDK and React SDK, so you can wire your store into anything. 05 ### Your audience is global, not English-only. Gumroad is English-only for creators. Shoprocket auto-translates your entire store, products, slugs, meta, even live chat messages, into 21 languages the moment you hit save. 06 ### You want to own the customer, not rent them. Gumroad lets you export followers, which is great. Shoprocket gives you the whole customer relationship from day one: direct emails, segmentation, tags, marketing automation, live chat, plus the data to build a real CRM around your audience. Do the math ### At $10k/mo, Gumroad costs $1,100. We cost $29. Gumroad's 10% + $0.50-per-sale fee scales linearly with your revenue. The more you earn, the more you owe. Shoprocket is a flat monthly plan, ship a $100k month or a $500 month, you pay the same. For creators past the $3k/mo mark, switching pays for itself in the first week. - – 10% platform cut + $0.50 per order on Gumroad - – $29/mo flat on Shoprocket Starter, with 0% platform fees - – Break-even ≈ $290/mo revenue, sell more than that and every extra dollar goes to you The Shoprocket answer ### A flat plan, not a cut of every sale. Gumroad takes 10% plus $0.50 of every order, forever, so the more you sell the more it costs. Shoprocket is a flat plan from $29/mo with 0% platform fees: past roughly $290/mo in sales you're already ahead, and every extra dollar after that stays with you. The plan you pick is all you pay. - ✓ Same price at any sales volume - ✓ 0% platform fees, not 10% of every order - ✓ Essentials included, never add-ons ● Side by side ## Everything Gumroad does. Plus what it doesn't. A feature-for-feature look at what actually ships in the box. Gumroad Shoprocket Pricing model Gumroad No monthly fee. 10% + $0.50 per transaction on every sale, forever. Shoprocket Flat monthly plan from $29/mo. 0% platform fees on every sale. Discover marketplace fee Gumroad 30% per sale on traffic sourced through Gumroad Discover. Shoprocket Not applicable, you drive your own traffic, you keep 100%. Merchant of record / global tax Gumroad Gumroad is merchant of record, handles all global sales tax automatically. Shoprocket You are merchant of record. We auto-calculate tax across 90+ jurisdictions + nexus monitoring, but compliance and remittance are yours. Storefront Gumroad Lives on gumroad.com/your-name. Custom domain and limited branding available. Shoprocket Your own domain, 40+ themes, drag-and-drop site builder on every plan. Product types Gumroad Digital downloads, memberships, courses, physical products. Shoprocket Digital, physical, subscriptions, license keys, gift cards, all in one store. Multi-language Gumroad English-only creator experience. Shoprocket 21 languages auto-translated by AI on save, products, slugs, meta, and live chat. Live chat widget Gumroad Not built in. Shoprocket Built in on every plan, with AI auto-translation between you and the customer. Affiliate programme Gumroad Not available. Shoprocket Built in (Business plan). REST API + SDKs Gumroad Not available. Shoprocket Full REST API with auto-generated OpenAPI docs, plus Core JS and React SDKs. Analytics Gumroad Basic sales dashboard. Shoprocket Real-time globe view of live orders, advanced reports, funnels, UTM tracking. Email & automation Gumroad Broadcast emails + simple workflows. Shoprocket Segmented broadcasts, automated workflows, abandoned-cart recovery, review requests, built in. Payment methods Gumroad Cards (Gumroad-controlled merchant account). Shoprocket Stripe, PayPal, Authorize.Net, crypto, and 200+ payment methods, your merchant accounts, your choice. Time to launch Gumroad Minutes, the fastest way to list your first product. Shoprocket Minutes, same speed, with a grown-up platform waiting inside. ● Switching ## Leave Gumroad in an afternoon. Your products, customers, and audience all move with you, then the 10% stops. What comes with you ## Nothing gets left behind. 01 ### Your products. Gumroad lets you export your product catalogue as CSV. Drop the files into Shoprocket's importer, digital goods, physical items, memberships, license keys, all of it imports in a single pass. 02 ### Your customers and audience. Gumroad lets you export customers and followers. Import the list and you keep every email, purchase history, and the right to market to your audience without paying a middleman. 03 ### Your Stripe or PayPal account. On Gumroad, payouts came from Gumroad's merchant account. On Shoprocket you connect your own Stripe or PayPal, no intermediary, faster payouts, better rates at scale. 04 ### Your content and files. Digital files, cover images, variants, and license keys all import alongside the catalogue. Download links keep working for existing customers via redirect mapping. 05 ### Your domain and SEO. If you already had a custom domain pointed at Gumroad, it repoints to Shoprocket in a DNS change. If you didn't, this is your chance, own the URL your audience lands on. 06 ### Your memberships. Active subscription members need re-authorisation on any platform change, that's a payment-processor constraint, not ours. We'll help you design a flow that keeps as much MRR as possible through the switch. The switch · 4 steps ### Export. Import. Embed. Earn. Export your Gumroad catalogue, customers, and followers as CSV. Drop the files into Shoprocket, products, digital files, customer list all import in one pass. Paste our embed on your site or point a domain at a Shoprocket storefront. From the next sale forward, you keep the 10% Gumroad used to take. 0% PLATFORM FEES 21 LANGUAGES 14 DAYS FREE TRIAL 15 MIN TO SWITCH ● Switching questions ## Common questions from Gumroad sellers. Straight answers. How does Shoprocket's flat monthly fee actually compare to Gumroad's 10%? + At roughly $290/mo in sales, Shoprocket Starter ($29/mo) costs less than Gumroad's 10%. Every dollar in revenue above that is money you keep instead of handing to the platform. At $10k/mo in sales, Gumroad takes around $1,100 in fees, Shoprocket takes $29. Will I lose my audience if I migrate? + No. Gumroad lets you export your full customer and follower list as CSV. Import it into Shoprocket and you keep every email address, purchase history, and the right to message your audience. Your existing customers get a polite 'we've moved' email and a link to the new store. What about people who already bought my product? Do their download links break? + No. We generate equivalent download links for your existing customers and map redirects so old Gumroad download URLs still resolve. No support tickets from people asking where their file went. Gumroad handles all the tax for me. What happens when I switch? + This is the one genuine downside. Gumroad is merchant of record, meaning they take on global tax liability, you do nothing. On Shoprocket you're the merchant of record, which means you keep more money (no 10% cut) but you're responsible for tax compliance. We auto-calculate rates across 90+ jurisdictions and flag nexus thresholds, but you (or your accountant) handle remittance. For most creators above $5–10k/mo, the fee savings easily cover the accounting work. Does Shoprocket do memberships and recurring subscriptions? + Yes, subscriptions and memberships are built in. Monthly, annual, and custom intervals, with Stripe or PayPal as the payment source. One caveat: active Gumroad subscriptions need re-authorisation from each member (a processor-level requirement, not ours). We'll help you design a migration flow that keeps as much MRR as possible. What about Gumroad's Discover marketplace? That drives real sales for me. + Discover is genuine value, Gumroad owns an audience you wouldn't reach on your own domain. If Discover is a meaningful slice of your revenue and you don't have your own traffic channels yet, that's a real reason to stay on Gumroad, or to run both in parallel for a transition period. Most creators we hear from switch once their own traffic (email, social, SEO) is covering the majority of sales. Can I sell physical products alongside my digital ones? + Yes, physical, digital, subscriptions, and license keys all live in the same Shoprocket store. One checkout, one customer record, one analytics dashboard. No separate Shopify for your merch and Gumroad for your ebook. What if I'm doing less than $1,000/mo? Does Shoprocket still make sense? + Honest answer: maybe not yet. If you're still validating a product and might go months without a sale, Gumroad's no-monthly-fee model is a better fit for that phase. The moment you start seeing consistent sales, roughly $300/mo is the breakeven, switch. Is Shoprocket really 0% platform fees? + Yes. Your payment processor (Stripe, PayPal, etc.) still charges their standard processing fee, that's the cost of moving money, but Shoprocket adds nothing on top. 0% platform fees applies to every plan, from Starter to Plus. What's actually different about Shoprocket's stack? + Shoprocket has been building commerce software since 2013. v3 is a ground-up rewrite on a modern stack for what commerce looks like now. The things Gumroad simply doesn't ship: AI auto-translation into 21 languages on save, AI-translated live chat in real time, a full REST API with OpenAPI docs, affiliate programme, multi-currency, real-time analytics, and physical product support. Take the 14-day trial and judge for yourself. ## The 10% stops here. 14-day free trial. No credit card. Migrate in an afternoon and keep every dollar Gumroad used to take. 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